Marketing Definition Essay Example for Free

Marketing Definition Essay Definition The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment. Few companies are big enough to supply the needs of an entire market; most must breakdown the total demand into segments and choose those that the company is best equipped to handle. Four basic factors that affect market segmentation are (1) clear identification of the segment, (2) measurability of its effective size, (3) its accessibility through promotional efforts, and (4) its appropriateness to the policies and resources of the company. The four basic market segmentation-strategies are based on (a) behavioral (b) demographic, (c) psychographic, and (d) geographical differences. Read more: http://www.businessdictionary.com/definition/market-segmentation.html#ixzz2ImOtX3b8 Do you think that it was a good segmentation for MM’s to develop a new version targeting adults? In observing how MM’s have changed over time from the addition of peanut butter and almonds to the changing of colors and sizes I think that was a great segmentation strategy to develop a new version targeting adults. The new line of MM’s is 55 percent larger in size and they come in colors that are appealing to adults in its design (Schiffman Kanuk, 2007). According to spokeswoman Joan Buyce of Masterfoods USA this creation is designed with adults in mind and It broadens our portfolio so theres something for everyone (MMs get mega-sized, 2012, p.1). Buyce also states that the new MMs are available in milk chocolate as well as peanut varieties and come with an adult-oriented color scheme which includes teal, beige, gold, maroon, brown and blue-gray (MMs get mega-sized, 2012). Due to the new line of MM’s including aspects that target adults I think that it is a great segmentation strategy because appealing aspects are included in the development of the new version. Discuss three basic types of research of design (exploratory, descriptive and casual). The three basic types of designs are exploratory, descriptive and casual research. In the explorative research there is systematic and flexible and allows the researcher to investigate desires (Marketing Research Design, 2012). Explorative research is also most commonly unstructured, informal research that is undertaken to gain background information about the general nature of the research problem (Marketing Research Design, 2012). While descriptive research describes and measure marketing phenomena at a point in time (Marketing Research Design, 2012). This type of research is classified as a cross sectional study, because it is a one-time measurement, which is established in market research, outnumbering longitudinal studies and casual studies (Marketing Research Design, 2012). Casual research is [continues]

Achilles in The Illiad is not a Hero Essay -- Argumentative Persuasive

Achilles in The Illiad is not a Hero   Ã‚  Ã‚  Ã‚  Ã‚  In the introduction of the Essential Illiad given by Sheila Murnaghan, Achilles is labeled as â€Å"the greatest of the Greek heroes†. In classic mythology a hero is a person of great strength and courage celebrated for bold exploits and is often the offspring of a mortal and a god. Achilles was the greatest fighter among the Greeks or Trojans and feared no man in battle. He was also the offspring of a mortal and a god so by classic mythology definition, Achilles was indeed a hero. A hero is defined by the present day Websters Dictionary as: â€Å"one who inspires through manners and actions; an individual who leads through personal example and accomplishments requiring bravery, skill, determination, and other admirable qualities.† Achilles, in no manner, fits this definition. By contemporary standards, he is instead a pathetic villain. Aside from being a kidnapper, rapist and murderer, Achilles proves to be emotionally weak, selfish, and malicious. Many times throughout the Illiad, Achilles is also referred to as â€Å"godlike†. The gods of Greek mythology were subject to the same emotions and character flaws as humans, and though privileged to some foresight, the gods had similar mental capacities as humans. What really set the gods apart were their powers (controlling the elements, changing their appearance, etc.), great strength, and immortality. Because of his great strength and apparent invincibility, it is easy to see why Achilles would...

Protect Traditional Architecture

These days, different ways are being taken to protect cultural identity. Obviously, not only is much contribution made to maintain old houses but also rules of laws associated with cultural protection are changed for the better. Some people even say that new buildings are right to be set up in the conventionalway. I seem to be one of opponents who believe that the action can be unsuitable in our world. One of the main reasons is that most of traditional buildings, in my nation, that offer provide few rooms can hardly hard to meet the demands for housing as increasing numbers of people pour into the city.Compared to before, today’s population has doubled and even trebled, which puts seriouspressure on housing supply. As a result, new buildings must be substituted for old ones that have more efficient utility, even for some old buildings that have been damaged seriously. No doubts that building or maintaining traditional buildings is very essential to raise art sense and increas e choices of people’s housing. Plus, these old houses are believed as very important resources to attract international visitors.However, the proportionof traditional houses has to be under control, and otherwise the housing of citizens is badly affected. Overall, my view is that cultural identity is so preciousthat more efforts and measures should be taken but carefully. The excellent tradition helps with deep understanding of history, and educates youths. Nevertheless a simple and recklessbehavior. that new buildings are built in a typical way does more harm than good in the improvement of people’s being.

The Rhetorical Analysis Of Mark Twains War Prayer

The Filipino-American war is one of the significant wars, because it was a continuation of the Filipino struggle for independence that took several years. Not all Americans supported these wars; Mark Twain, an American author, expressed his disappointment of the church through his prayer. Mark Twains war prayer was a response to the Spanish American war; he presented his viewpoint on the military, and the war itself. In the first part of his prayer, he praises the soldiers and prays for victory. In the middle of the prayer, his tone shifts as he condemns the church for its contradictory position on the war. Twain viewed the American war as selfish because any prayer that seeked special benefit for one group meaned, requesting to deny†¦show more content†¦According to Aguinaldo, the Philippines had much respect for Americans by treating them well, thinking that they were good people. Filipinos viewed American people as protectors and one who could transform the Philippines island from a land of tyranny to an progressive republic guided by Americans. Aguinaldo imagined that his people would be happy and contented with Americans without sacrificing a single American life, but this was not to be. He urged America to conquer the heart of the Philippine people by being just and leading them with a soft hand instead of dragging them with chains of steel. In your opinion, based on historical fact, was American imperialism in the late 19thcentury justified or did it fundamentally contradict American values and traditions? Was/is America inherently imperialistic? Do you think American imperialism was/is good or bad for the country? Explain. American imperialism is embedded in the idea that America has the right to play the policing role of maintaining democracy across the world. America’s view of acquiring overseas territory to maintain and promote American national interest can be traced back in the 1800s. I believe that American imperialism is not justified because Americans are more concerned about acquiring wealth at the expense of others. Even though imperialist argue that acquiring more territories might be necessary to keep away rival powers, thus protecting American security, killing peopleShow MoreRelatedEssay about Mark Twains War Prayer Rhetorical Analysis734 Words   |  3 Pagesimperialism, or extending their influence to other countries using military force. Mark Twain’s essay, The War Prayer, was written during this time, but argued against the popular philosophy of imperialism. Twain’s essay was too controversial and Harper’s Bazaar believed it was not suited for the public to read, so it went unpublished until after his death and after the idea of imperialism had lost its fervor. Twain’s essay discusses imperialism and its consequences. Twain uses two very differentRead MoreLiterary Criticism : The Free Encyclopedia 7351 Words   |  30 Pages(1855)[22] Great Expectations, by Charles Dickens (1861) Sentimental Education, by Gustave Flaubert (1869) The Adventures of Pinocchio, by Carlo Collodi (1883) The Story of an African Farm, by Olive Schreiner (1883) The Adventures of Huckleberry Finn, by Mark Twain (1884) Pharaoh, by BolesÅ‚aw Prus (1895) What Maisie Knew, by Henry James (1897)[23] 20th century[edit] The Confusions of Young Tà ¶rless, by Robert Musil (1906) Martin Eden, by Jack London (1909)[24] The Book of Khalid, by Ameen Rihani (1911)[25]Read MoreLogical Reasoning189930 Words   |  760 PagesReasons ................................................................................................ 236 Deceiving with Loaded Language ................................................................................................... 238 Using Rhetorical Devices .................................................................................................................. 240 Review of Major Points .............................................................................................